Unified Ads Dashboard

Google + Facebook + AppsFlyer 数据看板

统计窗口：2026-07-01 至 2026-07-02
今日快照：2026-07-02，昨日同期：2026-07-01，过去 7 日均：2026-07-01
生成时间：2026-07-02 15:00:35
明细行数：51
Ads 行数：47
AF 聚合行数：51
今日总消耗
1,559.65/ 3,168.81
较昨日：-1,609.16 / -50.78%
较 7 日均：-1,609.16 / -50.78%
今日 Facebook 消耗
1,352.43/ 2,731.06
较昨日：-1,378.63 / -50.48%
较 7 日均：-1,378.63 / -50.48%
今日 Google 消耗
207.22/ 437.75
较昨日：-230.53 / -52.66%
较 7 日均：-230.53 / -52.66%
今日主优化事件数
34/ 75
较昨日：-41.00 / -54.67%
较 7 日均：-41.00 / -54.67%
今日 AF Cohort Install
1,392/ 2,435
Campaign 汇总 Install：1,392
当前口径：Install = cohort users
产品汇总
产品 今日消耗 较昨日 较 7 日均 Facebook Google D0 Install 主优化事件 主事件数 主事件 CPA
ifizz 964.34 -1,018.08 / -51.36% -1,018.08 / -51.36% 832.14 132.20 1,039 af_notrial_purchase 25 38.57
hairx 376.33 -469.79 / -55.52% -469.79 / -55.52% 301.31 75.02 282 af_purchase_notry 8 47.04
bitclean 218.98 -121.28 / -35.64% -121.28 / -35.64% 218.98 0.00 71 af_notrial_purchase 1 218.98
分产品每日优化建议
产品 建议方向 建议说明
ifizz 维持观察 今日消耗 964.34，AF cohort 口径主事件 25。
hairx 建议稳步放量 今日主事件 CPA 47.04，优于近 7 日均值 60.44，可优先保留低 CPA campaign 并小幅放量。
bitclean 建议收缩高成本流量 今日主事件 CPA 218.98，弱于近 7 日均值 68.05，建议优先下调高成本国家和素材。
趋势
总消耗 Facebook Google
Campaign 效率页
绿色底色规则：所选日期下主事件 CPA 小于等于该 Campaign 过去 7 个完整自然日平均主事件 CPA。AF 事件仍以 campaign 可归因口径展示，支持按“分日”或“日期总计”查看，产品总量请结合上方总览和建议模块查看。
日期 产品 渠道 Campaign 国家 Spend Clicks Impressions CTR CPC CPM D0 Install Install 成本 主事件数 主事件成本 af_purchase af_purchase 成本 主优化事件 7 日均主事件成本 匹配方式 Manager 账户
2026-07-02 ifizz facebook ry_fb_ifizz_fs02_ww_notrial_uav028_hair_260612 ww 149.31 937 61,805 1.52% 0.16 2.42 175 0.85 3 49.77 22 6.79 af_notrial_purchase 31.21 campaign_id meta_group_1 act_1460368739450306
2026-07-02 ifizz facebook nymx_ifizz_ios_fb01_uav015_260603_esl_roi_hair_women esl 131.27 579 46,606 1.24% 0.23 2.82 184 0.71 3 43.76 25 5.25 af_notrial_purchase 23.97 campaign_id meta_group_1 act_749867957942264
2026-07-02 bitclean facebook ry_fb_bitclean_fs03_us_notrial_uav047_clean_s1_260626 us 123.02 47 842 5.58% 2.62 146.10 12 10.25 1 123.02 5 24.60 af_notrial_purchase 46.96 campaign_id meta_group_2 act_1334789912121021
2026-07-02 ifizz facebook ry_fb_ifizz_fs02_ww_notrial_uav054_hair_260630 ww 97.03 446 50,104 0.89% 0.22 1.94 46 2.11 1 97.03 11 8.82 af_notrial_purchase 55.68 campaign_id meta_group_1 act_1460368739450306
2026-07-02 ifizz facebook nymx_ifizz_ios_fb02_uav008_260527_group1_roi_hair_women group1 96.09 641 44,198 1.45% 0.15 2.17 120 0.80 4 24.02 16 6.01 af_notrial_purchase 39.00 campaign_id meta_group_1 act_4302278496727684
2026-07-02 ifizz facebook nymx_iFizz_ios_fb04_tw_notrp_260512_zdy_open_hair tw 86.03 260 12,191 2.13% 0.33 7.06 65 1.32 3 28.68 11 7.82 af_notrial_purchase 63.76 campaign_id meta_group_1 act_857299070139039
2026-07-02 ifizz google hy_ifizz_ios_gg01_uav003_260522_ww_notry_tag_hair ww 81.31 335 56,775 0.59% 0.24 1.43 66 1.23 2 40.65 7 11.62 af_notrial_purchase 37.33 campaign_id google_mcc_2 6425160795
2026-07-02 ifizz facebook ry_fb_ifizz_fs02_ptl_notrial_uav035_hair_260617 unknown 81.07 570 33,804 1.69% 0.14 2.40 161 0.50 2 40.53 23 3.52 af_notrial_purchase 26.17 campaign_id meta_group_1 act_1460368739450306
2026-07-02 hairx google hy_hairx_gg2_tw_notrp_260410_hair tw 75.02 251 38,937 0.64% 0.30 1.93 52 1.44 1 75.02 4 18.76 af_purchase_notry 118.17 campaign_id google_mcc_2 6025897446
2026-07-02 ifizz facebook nymx_ifizz_ios_fb01_ww_notrp_260508_zdy_open_hair ww 73.83 277 32,042 0.86% 0.27 2.30 91 0.81 5 14.77 12 6.15 af_notrial_purchase 46.64 campaign_id meta_group_1 act_749867957942264
2026-07-02 hairx facebook ry_fb_hairx_lb05_ww_esl_uav052_hair_260630 esl 60.28 198 20,570 0.96% 0.30 2.93 59 1.02 1 60.28 7 8.61 af_purchase_notry - campaign_id meta_group_1 act_1474526107015522
2026-07-02 hairx facebook nymx_hairx_fb04_uav006_260527_tw_notrial_hair tw 54.05 131 6,839 1.92% 0.41 7.90 27 2.00 3 18.02 8 6.76 af_purchase_notry 36.11 campaign_id meta_group_1 act_9584579208308171
2026-07-02 ifizz google ry_gg_ifizz_fs01_tw_notrial_uav029_hair_260612 tw 50.89 175 17,804 0.98% 0.29 2.86 26 1.96 0 0.00 1 50.89 af_notrial_purchase 22.15 campaign_id google_mcc_2 6425160795
2026-07-02 bitclean facebook ry_fb_bitclean_fs04_ww_notrial_uav040_clean_s1_260623 ww 49.08 115 4,909 2.34% 0.43 10.00 27 1.82 0 0.00 2 24.54 af_notrial_purchase - campaign_id meta_group_2 act_3135087403342597
2026-07-02 hairx facebook nymx_fb_hairx_fs01_tw_notrial_uav032_hair_260616 tw 48.52 105 7,899 1.33% 0.46 6.14 22 2.21 0 0.00 5 9.70 af_purchase_notry 24.46 campaign_id meta_group_1 act_1971699446938245
2026-07-02 bitclean facebook ry_fb_bitclean_fs05_ww_notrial_uav043_clean_s1_260624 ww 46.88 118 11,809 1.00% 0.40 3.97 32 1.47 0 0.00 4 11.72 af_notrial_purchase 73.21 campaign_id meta_group_2 act_1765876347905855
2026-07-02 hairx facebook ry_fb_hairx_fs06_ww_notrial_uav051_hair_260630 ww 46.50 167 13,264 1.26% 0.28 3.51 23 2.02 2 23.25 4 11.62 af_purchase_notry 84.50 campaign_id meta_group_1 act_1557994675666158
2026-07-02 ifizz facebook ry_fb_ifizz_lb04_tw_notrial_uav053_hair_260630 tw 43.12 116 8,211 1.41% 0.37 5.25 30 1.44 0 0.00 6 7.19 af_notrial_purchase 36.86 campaign_id meta_group_1 act_857299070139039
2026-07-02 ifizz facebook ry_fb_ifizz_fs02_ww_notrial_uav042_dance_zdy_260623 ww 39.06 172 12,507 1.38% 0.23 3.12 53 0.74 1 39.06 8 4.88 af_notrial_purchase 47.41 campaign_id meta_group_1 act_1460368739450306
2026-07-02 ifizz facebook nymx_ifizz_ios_fb04_uav009_260527_tw_notrial_hair tw 35.33 102 4,904 2.08% 0.35 7.20 22 1.61 1 35.33 3 11.78 af_notrial_purchase 67.69 campaign_id meta_group_1 act_857299070139039
2026-07-02 hairx facebook nymx_charmup_fb05_260520_t1_notrp_women_hair t1 33.55 50 2,825 1.77% 0.67 11.88 17 1.97 1 33.55 6 5.59 af_purchase_notry 117.73 campaign_id meta_group_1 act_1474526107015522
2026-07-02 hairx facebook nymx_fb_hairx_fs01_tw_notrial_uav049_hair_260626 tw 32.96 94 6,513 1.44% 0.35 5.06 19 1.73 0 0.00 2 16.48 af_purchase_notry 81.81 campaign_id meta_group_1 act_1971699446938245
2026-07-02 hairx facebook ry_fb_hairx_fs06_ww_notrial_uav046_hair_men_260625 ww 25.45 174 17,188 1.01% 0.15 1.48 61 0.42 0 0.00 7 3.64 af_purchase_notry 38.37 campaign_id meta_group_1 act_1557994675666158
2026-07-02 hairx facebook ry_fb_hairx_fs06_ww_notrial_uav034_hair_260617 ww 0.00 0 0 0.00% 0.00 0.00 2 0.00 0 0.00 0 0.00 af_purchase_notry - af_only
2026-07-01 ifizz facebook ry_fb_ifizz_fs02_ww_notrial_uav028_hair_260612 ww 280.93 1,711 114,598 1.49% 0.16 2.45 302 0.93 9 31.21 48 5.85 af_notrial_purchase - campaign_id meta_group_1 act_1460368739450306
2026-07-01 ifizz facebook ry_fb_ifizz_fs02_ww_notrial_uav054_hair_260630 ww 222.71 929 129,393 0.72% 0.24 1.72 96 2.32 4 55.68 22 10.12 af_notrial_purchase - campaign_id meta_group_1 act_1460368739450306
2026-07-01 ifizz facebook nymx_ifizz_ios_fb01_uav015_260603_esl_roi_hair_women esl 215.70 565 42,513 1.33% 0.38 5.07 156 1.38 9 23.97 32 6.74 af_notrial_purchase - campaign_id meta_group_1 act_749867957942264
2026-07-01 ifizz facebook nymx_iFizz_ios_fb04_tw_notrp_260512_zdy_open_hair tw 191.28 587 32,644 1.80% 0.33 5.86 104 1.84 3 63.76 19 10.07 af_notrial_purchase - campaign_id meta_group_1 act_857299070139039
2026-07-01 bitclean facebook ry_fb_bitclean_fs03_us_notrial_uav047_clean_s1_260626 us 187.84 81 1,172 6.91% 2.32 160.27 20 9.39 4 46.96 7 26.83 af_notrial_purchase - campaign_id meta_group_2 act_1334789912121021
2026-07-01 ifizz google hy_ifizz_ios_gg01_uav003_260522_ww_notry_tag_hair ww 186.67 726 147,031 0.49% 0.26 1.27 161 1.16 5 37.33 20 9.33 af_notrial_purchase - campaign_id google_mcc_2 6425160795
2026-07-01 ifizz facebook ry_fb_ifizz_fs02_ptl_notrial_uav035_hair_260617 unknown 183.21 1,346 86,132 1.56% 0.14 2.13 343 0.53 7 26.17 53 3.46 af_notrial_purchase - campaign_id meta_group_1 act_1460368739450306
2026-07-01 ifizz facebook nymx_ifizz_ios_fb02_uav008_260527_group1_roi_hair_women group1 156.00 932 71,517 1.30% 0.17 2.18 192 0.81 4 39.00 29 5.38 af_notrial_purchase - campaign_id meta_group_1 act_4302278496727684
2026-07-01 hairx facebook nymx_hairx_fb04_uav006_260527_tw_notrial_hair tw 144.45 345 19,234 1.79% 0.42 7.51 86 1.68 4 36.11 18 8.03 af_purchase_notry - campaign_id meta_group_1 act_9584579208308171
2026-07-01 ifizz facebook nymx_ifizz_ios_fb01_ww_notrp_260508_zdy_open_hair ww 139.92 518 66,634 0.78% 0.27 2.10 156 0.90 3 46.64 17 8.23 af_notrial_purchase - campaign_id meta_group_1 act_749867957942264
2026-07-01 ifizz google ry_gg_ifizz_fs01_tw_notrial_uav029_hair_260612 tw 132.90 453 46,443 0.98% 0.29 2.86 78 1.70 6 22.15 8 16.61 af_notrial_purchase - campaign_id google_mcc_2 6425160795
2026-07-01 hairx google hy_hairx_gg2_tw_notrp_260410_hair tw 118.17 384 49,187 0.78% 0.31 2.40 94 1.26 1 118.17 13 9.09 af_purchase_notry - campaign_id google_mcc_2 6025897446
2026-07-01 hairx facebook nymx_charmup_fb05_260520_t1_notrp_women_hair t1 117.73 149 10,037 1.48% 0.79 11.73 29 4.06 1 117.73 8 14.72 af_purchase_notry - campaign_id meta_group_1 act_1474526107015522
2026-07-01 ifizz facebook ry_fb_ifizz_lb04_tw_notrial_uav053_hair_260630 tw 110.58 311 24,581 1.27% 0.36 4.50 43 2.57 3 36.86 10 11.06 af_notrial_purchase - campaign_id meta_group_1 act_857299070139039
2026-07-01 hairx facebook nymx_fb_hairx_fs01_tw_notrial_uav032_hair_260616 tw 97.84 248 18,475 1.34% 0.39 5.30 47 2.08 4 24.46 6 16.31 af_purchase_notry - campaign_id meta_group_1 act_1971699446938245
2026-07-01 ifizz facebook ry_fb_ifizz_fs02_ww_notrial_uav042_dance_zdy_260623 ww 94.83 479 37,379 1.28% 0.20 2.54 125 0.76 2 47.41 16 5.93 af_notrial_purchase - campaign_id meta_group_1 act_1460368739450306
2026-07-01 hairx facebook ry_fb_hairx_lb05_ww_esl_uav052_hair_260630 esl 93.28 329 32,731 1.01% 0.28 2.85 96 0.97 0 0.00 11 8.48 af_purchase_notry - campaign_id meta_group_1 act_1474526107015522
2026-07-01 hairx facebook ry_fb_hairx_fs06_ww_notrial_uav051_hair_260630 ww 84.50 242 30,630 0.79% 0.35 2.76 34 2.49 1 84.50 3 28.17 af_purchase_notry - campaign_id meta_group_1 act_1557994675666158
2026-07-01 hairx facebook nymx_fb_hairx_fs01_tw_notrial_uav049_hair_260626 tw 81.81 189 17,074 1.11% 0.43 4.79 27 3.03 1 81.81 9 9.09 af_purchase_notry - campaign_id meta_group_1 act_1971699446938245
2026-07-01 bitclean facebook ry_fb_bitclean_fs04_ww_notrial_uav040_clean_s1_260623 ww 79.21 161 9,457 1.70% 0.49 8.38 24 3.30 0 0.00 1 79.21 af_notrial_purchase - campaign_id meta_group_2 act_3135087403342597
2026-07-01 hairx facebook ry_fb_hairx_fs06_ww_notrial_uav046_hair_men_260625 ww 76.73 485 48,610 1.00% 0.16 1.58 120 0.64 2 38.37 17 4.51 af_purchase_notry - campaign_id meta_group_1 act_1557994675666158
2026-07-01 bitclean facebook ry_fb_bitclean_fs05_ww_notrial_uav043_clean_s1_260624 ww 73.21 197 18,024 1.09% 0.37 4.06 37 1.98 1 73.21 5 14.64 af_notrial_purchase - campaign_id meta_group_2 act_1765876347905855
2026-07-01 ifizz facebook nymx_ifizz_ios_fb04_uav009_260527_tw_notrial_hair tw 67.69 239 10,862 2.20% 0.28 6.23 46 1.47 1 67.69 8 8.46 af_notrial_purchase - campaign_id meta_group_1 act_857299070139039
2026-07-01 hairx facebook ry_fb_hairx_fs06_ww_notrial_uav034_hair_260617 ww 31.61 83 7,835 1.06% 0.38 4.03 15 2.11 0 0.00 1 31.61 af_purchase_notry - campaign_id meta_group_1 act_1557994675666158
2026-07-01 hairx google hy_gg_hairx_gg01_rul_notrial_uav020_hair_260609 unknown 0.00 0 0 0.00% 0.00 0.00 1 0.00 0 0.00 0 0.00 af_purchase_notry - af_only
2026-07-01 hairx google hy_hairx_gg2_ww_notrp_260415_hair ww 0.00 0 0 0.00% 0.00 0.00 2 0.00 0 0.00 0 0.00 af_purchase_notry - af_only
2026-07-01 ifizz facebook ry_fb_ifizz_fs01_tw_roi_uav027_hair_260612 tw 0.00 0 0 0.00% 0.00 0.00 1 0.00 0 0.00 0 0.00 af_notrial_purchase - af_only
汇总
分产品主要增量国家
比较口径：昨日消耗 vs 过去 6 天均值（不含昨日）
产品 国家 昨日消耗 过去 6 天均值 变化额 变化率
ifizz ww 925.06 0.00 925.06 -
ifizz tw 502.45 0.00 502.45 -
hairx tw 442.27 0.00 442.27 -
ifizz esl 215.70 0.00 215.70 -
hairx ww 192.84 0.00 192.84 -
bitclean us 187.84 0.00 187.84 -
ifizz unknown 183.21 0.00 183.21 -
ifizz group1 156.00 0.00 156.00 -
bitclean ww 152.42 0.00 152.42 -
hairx t1 117.73 0.00 117.73 -
hairx esl 93.28 0.00 93.28 -
分产品主要掉量国家
比较口径：昨日消耗 vs 过去 6 天均值（不含昨日）
产品 国家 昨日消耗 过去 6 天均值 变化额 变化率